Jhauri started with a simple question , why is jewellery shopping in India still so complicated?
Rooted in Mumbai, the idea for Jhauri came from the founder’s own experiences of searching for jewellery online and realising how fragmented the journey felt. Finding the right piece often meant hopping between multiple websites, comparing endlessly, and still feeling unsure.Jhauri was created to change that.
We’re a curated D2C jewellery marketplace that brings together everything from imitation jewellery to silver, gold, and diamond , all in one place. Our goal is to make jewellery discovery easier, more intuitive, and far less overwhelming.
We believe jewellery shopping should feel effortless and enjoyable , as simple as ordering food online. Whether you’re looking for everyday pieces or something special, Jhauri is built to help you find it without the hassle.
Every brand and piece on Jhauri is thoughtfully curated, with a focus on quality, craftsmanship, and trust.
Our Vision
To make jewellery shopping in India simple, seamless, and stress-free , and to create the next evolution in how people discover and shop for jewellery.
Our Mission
To build a trusted and inclusive jewellery marketplace that supports manufacturers, shop owners, brands and designers, simplifies choice for shoppers, and delivers a smooth, reliable shopping experience across India.
I ordered a necklace from this website and honestly the quality is amazing. The design was exactly like the pictures and delivery was also on time. Loved the packaging as well.
CEO and Founder Adwizly Store
Founder’s Note
Jhauri began as a personal frustration , and slowly turned into a purpose.
I’ve spent hours searching for jewellery online, jumping from one platform to another, never quite finding everything I was looking for in one place. That experience made me realise that India didn’t need more jewellery , it needed a better way to shop for it.
Jhauri is my attempt to simplify this journey and build a platform that feels trustworthy, welcoming, and easy to use , for both shoppers and creators.
This is just the beginning, and I’m excited to build the future of jewellery shopping together.
– Sanober Surani
Founder, JHAURI